08/09/2020
Italy today is still one of the leading countries when it comes to fashion design. It competes with other fashion giants like France, the United Kingdom, and the US. While in other countries fashion can be removed from the day-to-day realities of many other countries, Italians have fashion in their DNA.
The idea of dressing up, and wearing the best men's clothing for your figure and stage of life, are important parts of Italian culture. This can be traced back to the 11th-16 centuries when there was a real focus on all things creative. Luxury goods like hats, cosmetics, fabrics, and jewelry soared in popularity in Italy during this time.
After a decline in the 17th to mid 20th century, in the 1950s the 'Italian School' of fashion started to compete with French haute couture. Labels still sought-after today sprang up, like Ferragamo and Gucci.
When we see 'Made in Italy' we think of high craftsmanship using luxury textiles. From men's shirts, shoes and hats to suits, 'Made in Italy' is a mark of luxury and quality.
Even French, British and US luxury brands source materials in Italy. Italian fashion is known for elegant, understated elegance using the highest quality Italian textiles.
Italian Fashion Shows
Milan Fashion Week happens twice each year. It takes place after the London fashion week, and again prior to the Paris fashion week. Held in various locations, the show sets the agenda for fashion.
While women's fashion often splashes our newspapers and televisions, the advances in Italian fashion for men are every bit as important during these fashion shows.
Be it for men or women, Italians see men's clothing as the path to beauty. Men's clothing is the thing that brings out our best qualities, that highlights the best parts of our bodies. In suits, Italian fabrics communicate importance and status.
Forget throwing on whatever's nearest and easiest in your wardrobe. When you get used to the feel and structure of Italian fabric and fashion, it's hard to return to what you wore before.